It doesn’t take a rocket scientist to launch a professional looking and polished website. With the Internet brimming with website creation tools, you can easily build an exceptionally stunning website in just a couple of minutes. Now although these software platforms have amazing website templates for you to choose from, there are still several web design rules that you need to keep in mind. If you don’t know these web design principles, you might sabotage your entire site.
You see aesthetics is everything but even when you have the most interesting content and the best products in the market, if your website is not performing well or if the design doesn’t sit well with your audience, you can expect zero traffic.
The following are the dos and don’ts of web design. These key principles can make a huge difference on the overall performance and look of your site.
Let’s start with web layout.
DO NOT waste your time creating and experimenting something that already exists.
DO make use of established user experience standards as these have been proven and tested to give you good results. Sure, it’s good to be creative but you don’t want your creativity to get in the way of your success. When you are trying to structure your site, make sure that you follow user experience recommendations so your visitors will have a smooth and hassle-free web browsing. Your website shouldn’t be complicated and the point why it’s there is so that potential customers can get to know you. It’s not a treasure hunt where you leave cues before they can find what they came to your site for. It has to be intuitive, clear and simple.
Next, let’s talk about background visuals.
DO NOT select background visuals that complicated, confusing and chaotic. In other words, keep it simple!
DO find a background that is easy on the eyes. It’s called a background because it should not be the primary focus. So find one that does not dominate the rest of the visuals of your website. It should not distract your customers from looking at the more important features of your site.
Another important principle that needs to be addressed is mobile design.
DO NOT forget that you are reaching out to all your potential customers and it means customers who are probably browsing your site using their mobile phones. It’s bad for your business to assume that the only people who are interested in your business are those who are on their desktops. You’ll be surprised to know that more and more people are using their smartphones to browse the Internet.
DO make your website mobile-friendly and that mean ensuring that all texts, images and videos are compatible to mobile viewing. The last thing you’d want is to get website traffic but no conversions because your visitors are finding it difficult to navigate your site because you failed to optimize it for mobile use.
When you are planning to launch your website, make sure you check these principles and out and see if you have applied them to your site. The last thing you’d want is to get zero traffic on the first day of your launch.